OK so maybe the Kardashians have their glam squad give them voluminous, luxurious hair, but we’re hoping this might help us get closer to it. In collaboration with Farouk Systems, Inc., Kourtney, Khloé, and Kim Kardashian have just launched their hair line according to Kim’s Instagram and Twitter accounts.
Kim spoke to WWD last summer about the line, and revealed that there would be three tools: a flat iron, a blow-dryer, and a three-in-one tool, all $89.99. To complement the tools are seven styling products, a blow-dry cream, volume mousse, dry shampoo, dry conditioner, firm hair spray, curl cream, and Black Seed Dry Oil. Prices for the products range from $14-$17 and are available on Ulta.com.
From television, to radio, to clothing, to beauty, and now to hair, the trio seems to be taking the world by storm, in every facet of entertainment and beauty. Farouk Shami, executive chairman and founder of Farouk Systems, Inc., told WWD “This is going to be an empire of beauty for Farouk Systems and the Kardashians. It is not going to come overnight. We are looking for long-term business.”
Kourtney, Khloé, and Kim wanted to create a line that would be affordable to most of their fans, attributing their knowledge of products and price points to their glam team, who they’ve worked with for several years. But according to Shami, their Black Seed Dry Oil will be the biggest hit in the market. Products are available on Ulta.com.
Fans far and wide have taken to Twitter to buzz about their excitement. Ulta, you better stock up!