Players sort through rows of cubes that create a mesmerizing optical illusion to find the one that is different in Cubes Challenge. Players have 60 seconds to get as far as they can in the run. The farther players get, the more cubes they have to sort through to find the off cube. Cubes Challenge is compatible with iOS devices running iOS 8.0 or later.

The difficulty level in Cubes Challenge gradually builds with each additional row of cubes, creating a stronger optical illusion which is an interesting challenge given the 60 second time limit. Once reaching a high score, players can choose to either share their score on social media or challenge their friends on Game Center.

The core gameplay in Cubes Challenge relies on an optical illusion that happens when people try to select a cube that has only a small irregularity from the surrounding similarly colored cubes. The use of an optical illusion in a game is interesting given the challenges it presents to players. Add in a time element and the game gets even more challenging which is rather refreshing to see.

A problem with Cubes Challenge is the ad that appears when players start a run. Occasionally, the ad will extend up to the bottom row of cubes and if a player taps on the ad, it resets the run. This can be troublesome for players who are doing well in the game. The ad itself does not seem to be as much of an issue as the placement of it in the game. During a run, players are focused on the cubes and the ad does not deter from this activity.